I-Drop Water is an enterprising purification solutions company, of which we had the opportunity to develop the brand identity and articulate the brand DNA. I-Drop looks to provide accessible, affordable drinking water for all, while empowering local entrepreneurs to change the way water is bought and sold. In the process it tackles two of the world’s greatest challenges; namely safe drinking water and single-use plastics.
Bold and striking, the pattern-inspired identity signifies the intersection of water and technology and how I-Drop brings these together to make pure, safe drinking water a reality for all. The identity is made up of a collection of icons designed using simple, geometric shapes; each icon represents a different source of water or I-Drop technology. Seen holistically, the icons create a vibrant tapestry of water with a distinctive African look and feel that is instantly recognisable.