Since 1997, Oxbridge Academy has been offering quality distance education that is both affordable and accessible to students from all walks of life. Oxbridge prides itself on its caring approach that is reflected in its brand proposition: When life happens, Oxbridge Academy is there for you. We were tasked with creating a 30-second TVC/online film to increase brand recognition and resonate with its target market who often never had the opportunity to complete their studies.
Our concept was based on the premise that, no matter your past or current circumstances, it’s never too late to fulfil your professional potential and complete your studies. This was brought to life in an inspired-by mother and daughter story with an unexpected ending, showing that it’s never too late to realise your potential.
Director: Ramon Mellet
Producer: Jessica Lawson